Africa University hosts Communications and Media Workshop: Telling Our Story. Our Way.


Lyn Mahati
IPAO Correspondent
13 August 2018
In an age where effective communication is important for the development of any organization, Africa University continuously strives towards the advancement of effective communication amongst students and staff alike by hosting an interactive workshop from the 13th of August to the 17th of August 2018. The workshop was facilitated by Reverend Dr. Maidstone Mulenga, Director of Communications in the United Methodist Church who holds a doctorate and graduate degrees in divinity, computer-mediated communication and journalism from colleges in Zambia, Michigan and New York in the United States.

Communication is defined as a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior. Effective communication hinges on the good understanding of communication channels and how the use of different communication channels can impact on the messages that are delivered and received. (
The workshop was attended by a number of senior administrative staff, Communication and Media students and those interested in gaining an in depth understanding of the communication process.
Reverend Dr. Maidstone Mulenga stressed the importance of effective communication in an ever-expanding global village. His objective was to educate and impart the tools necessary to communicate ideas, stories and information in a way that was concise, compelling and useful. “It is imperative for us to tell our stories, our way.” He said.

He went on to explain the changing nature of news in the contemporary age. “Over two decades ago we used to get our news in the evening bulletin on television via the 8PM news or in the morning newspaper but now news is live, we get feeds as it happens through social media platforms such as Facebook and Twitter.”

The number of internet users worldwide in 2018 is 4.021 billion and the use of social media platforms such as Twitter, Facebook and Instagram has catapulted more innovative techniques to engage people from different cultures and walks of life in an effort to bridge the pre-existing gap.

Africa University has active Twitter and Facebook media pages that regularly update stakeholders, staff, students and the world of the developments and news relating to the campus. These are some of the tools which Reverend. Dr. Mulenga encouraged workshop participants to fine tune and develop a craft for using as they are mediums through which we tell our story.

Africa University works tirelessly to tap into the opportunities of ‘news on the go’ in an effort to stay current and position itself to be at the forefront of providing accurate and up-to-date information.